Wattpad has become a proven tool for novice authors to get what they write out on a platform where others can read and comment about their work.
To quote the about page for Wattpad:
Wattpad, the global multi-platform entertainment company for original stories, transforms how the world discovers, creates, and engages with stories. Since 2006, it has offered a completely social experience where people everywhere can participate and collaborate on content through comments, messages, and multimedia. Today, Wattpad connects a community of over 45 million people around the world through serialized stories about the things they love. As home to millions of fresh voices and fans who share culturally relevant stories based on local trends and current events, Wattpad has unique pop culture insights in virtually every market around the world. Wattpad Studios co-produces stories for film, television, digital, and print, to radically transform the way the entertainment industry sources and produces content. Wattpad Brand Solutions offers new and integrated ways for brands to build deep engagement with consumers. The company is proudly based in Toronto, Canada. Learn more at wattpad.com.
How this can play into a marketing campaign is to have your work on Wattpad as well as in other forms.
If you read the above quote, consider the numbers – over forty-five million people.
To get to Wattpad you have to have a network connection and become a member. It is important to also realize that as a reader you cannot download the works – you must be on-line to read them.
Unfortunately as authors have had their works accepted for formal publishing, many publishers require that the works are removed or only summarized as they move to print or e-books.
In my case, I plan to keep my works on Wattpad as a way for people to read the stories and should they choose, they can then purchase them as e-books or in print. This way it is not entirely unlike having a free e-book of sorts to gain interest as well as yet another method to gain critical commentary.
I’ve been fortunate to have had people from Europe and elsewhere who are looking forward to the release of my book(s) having read the stories as they are on-line.
If something gets someone to put their words to readable form, then it is a tool that one must consider as necessary for their toolbox.
Check it out, I enjoy using it and I’m sure you may as well.